Fence & deck marketing, in plain English.
Practical guides for contractors who want more estimates without more guesswork.
Why the first reply wins the estimate
Homeowners usually contact several contractors. Here is why a fast reply matters for fence and deck companies and a simple way to fix slow follow-up.
WebsitesA deck builder website checklist: what homeowners look for before they call
A practical checklist for deck builder websites: the photos, proof, pages and calls to action homeowners want before they request an estimate.
TrackingCost per lead is the wrong number. Track cost per booked estimate.
Why cost per lead misleads fence and deck contractors, and how to calculate cost per booked estimate and cost per sold job from your own numbers.
FenceHomeowners get three fence quotes. Here’s how to be the one they call back.
Most homeowners compare several fence quotes. Learn what they weigh beyond price and how fence contractors can earn the callback before the quote arrives.
Local SEOGoogle Business Profile for fence companies: the basics that matter
A practical guide to Google Business Profile for fence contractors: categories, photos, services, reviews and the mistakes that keep you out of map results.
TrackingHow to track which ad or search sent the lead (a simple attribution setup)
A simple way for fence and deck contractors to track which ad, search or page sent each lead, without a complicated analytics setup.
Lead generationShared lead services vs. your own lead system: how to think about it
Should fence and deck contractors keep buying shared leads from lead services? A fair look at the tradeoffs and how to build leads you own.
StrategyFence vs. deck marketing: what changes and what doesn’t
Fence and deck contractors share a marketing playbook but not the same buyer. See how speed, proof, price and decision time differ between the two trades.
Next step
Let’s look at your leads.
30 minutes. We review your website, Google profile and follow-up, then tell you what we would fix first. No pressure, no contract on the call.