A deck is a big purchase. Before a homeowner calls, they’ve usually spent time on your website, your reviews and a couple of competitors. Here’s what they’re looking for, and what to check on your own site.
1. Real project photos, large and organized
- Photos of your actual decks, not stock images
- Grouped by type: composite, wood, multi-level, with railings, with pergolas
- A line or two per project: materials, size, what made it interesting
2. Clear proof you’re legitimate
- Reviews on the site (with real names or first names and towns)
- License and insurance stated plainly, where applicable in your state
- Photos of your crew
3. Answers to the questions they’re too shy to ask
- What does a deck like this cost, roughly?
- How long does a project take, start to finish?
- Who handles permits?
- What’s the warranty?
You don’t need to publish exact prices. Context helps: factors that change the cost and typical ranges you’re comfortable sharing.
4. An obvious next step
One main button on every page: “Request an estimate” or “Book a design consultation.” A short form, and a phone number that works with one tap on mobile.
5. A site that’s fast on a phone
Most visitors are on phones. Compress images, avoid huge autoplay videos, and test on mobile data, not just office Wi-Fi.
6. Tracking
Make sure calls and form submissions are tracked, so you know which page and which source brought each lead.
If you’d like us to look at yours, see our website design service or deck builder marketing.
